Creative marketing using social media channels

November 3, 2018

Fresh social media content is becoming a rarity these days. Viewers and active social media followers often get bored scrolling through similar content from different brands. If you are seriously considering social media platforms as a primary marketing and lead generation medium, then do start thinking of creative digital marketing strategies across all social media channels.

Here are a few creative marketing strategies you can use to promote your content on social media channels.

Get more organic shares by getting your viewers to tag friends

Lots of brands are using this technique to get more organic shares and retweets. People generally tag their friends and relatives if the content is useful to them, makes them laugh or helps them in some way. You can create content and encourage your followers to tag people who can relate to it. This will ensure easy and quick exposure.

Live videos with Rimmel’s ‘Live the London look’

Viewers usually like giving their opinions and that is why polls are simple yet very effective marketing strategies. This is also a good way to find out what your potential customers like or prefer as individuals.

Image source: Pixabay

Share real time stories and user posts on your social media channel

People generally relate better to content from other consumers when compared to brand images/stories/videos. Always be active on social media and be responsive to any posts from customers who have actually used your product or service. SMEs with smart digital marketing teams gain huge popularity by just sharing content from other users.

Be proactive and combine brand stories with the latest trending topics and hashtags

If you are an environmentally friendly brand, you should be ready to make use of the World Earth Day. Your posts, your campaigns, offers and keywords used should work around the D-Day. Similarly, during the cricket or football season in the UK, do ensure you have regular posts that touch around sports. This helps to reach more people and keeps your followers engaged.

Partner with brands and influencers to increase your exposure

Partnering with other brands or with social media influencers is one of the easiest ways to gain more popularity with the existing budget. You can work on barter systems and get more followers and views without paying a single penny.

Image source: Pixabay

Think about social media takeovers

This is a relatively newer trend that most smaller brands are benefiting from. A kind of influencer marketing, this technique lets another influencer take over your social media channels, giving your existing followers a new dimension and interesting changes in posts.

More than 2.5 billion people use social media platforms and if you target right, you can capture a large customer base at limited budgets. Stay creative, develop newer strategies and your marketing team will certainly reap benefits.